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REAL ESTATE RESEARCH
UNDERSTANDING THE SILVER SEGMENT
Retailers and retail property investors and managers have traditionally focused their marketing efforts on the younger generations, but the silver segment is today more significant than ever. Find out why in this Insight.
BACKGROUND
The population between 55 and 74 have higher incomes than all other age groups in all the European markets.
KEY TAKEWAYS
Fresh food, specialised staff, mobility & tailored offers are all key issues for the silver segment.
THE SILVER SEGMENT STORY
This trend of growing senior population, wielding a purchasing power which is larger than ever, is especially accentuated now.
SONAE SIERRA STRATEGIES
Actions to attract this market segment must focus on a customer-centric approach.
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Retailers and retail property investors and managers have traditionally focused their marketing efforts on the younger generations, but the silver segment is today more significant than ever. Find out why in this Insight.
BACKGROUND
The population between 55 and 74 have higher incomes than all other age groups in all the European markets.
KEY TAKEWAYS
Fresh food, specialised staff, mobility & tailored offers are all key issues for the silver segment.
THE SILVER SEGMENT STORY
This trend of growing senior population, wielding a purchasing power which is larger than ever, is especially accentuated now.
SONAE SIERRA STRATEGIES
Actions to attract this market segment must focus on a customer-centric approach.